Ferrari Quietly Trademarked 10 New Model Names

Ferrari doesn’t do anything quietly, except apparently file trademarks. Ten new model names have surfaced at Italy’s Ufficio Italiano Brevetti e Marchi, the national patent and trademark office, and if even half of them make it into production, Maranello’s pipeline looks considerably more packed than the company has let on publicly. The names were filed in a single batch, which is itself noteworthy. Ferrari tends to register names in dribs and drabs rather than bulk submissions, so a ten-name haul in one go suggests this is less about speculative placeholder protection and more about a deliberate, coordinated product offensive.

• Ten new Ferrari model names have been filed simultaneously at Italy’s national trademark office.

• Multiple F80 variants are among the names, including Spider, Targa, XX, and Competizione designations.

• The batch filing is unusual for Ferrari and suggests a coordinated product expansion rather than routine name protection.

The names themselves are the real conversation starter. Among those identified are F80 Spider, F80 Targa, F80 XX, and F80 Competizione, pointing heavily toward a family of F80 derivatives being planned well beyond the coupe that launched with such fanfare. The F80 coupe, lest anyone need reminding, sits at the absolute apex of Ferrari’s current road car range with a 1,200 hp hybrid powertrain and a price tag in the region of £3.5 million. Spinning that halo hardware into a Spider and a Targa variant is entirely consistent with Ferrari’s historical playbook, and an XX track variant would follow the lineage of the Enzo XX and LaFerrari Aperta XX programmes. Beyond the F80 family, names including Valeo, Ipotesi, and several alphanumeric strings were also spotted, suggesting Ferrari may be reaching toward entirely new model territory rather than simply filling out existing ranges.

The Targa name is particularly intriguing given Ferrari’s complicated history with open roof formats at the extreme end of its portfolio. A removable roof panel on an F80 platform would be a genuine engineering statement, requiring significant structural work to preserve the aerodynamic and chassis integrity that makes the coupe so remarkable on track. Ferrari’s engineers are not short of talent in that department, but it would not be a trivial exercise, which makes the trademark feel more serious rather than less.

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